Beyond Awareness: Sparking Behavior Change for Good

Presented by: Jennifer Tabanico Owner of Action Research as part of the SSAFE General Committee Meeting on May 1st 2025.

This presentation examines how human behavior drives many environmental problems and why traditional awareness campaigns often fail to produce lasting change. It introduces community-based social marketing (CBSM), a proven approach that applies psychological principles to remove barriers, boost motivation, and promote sustained behavior change in environmental programs.