Presented by: Jennifer Tabanico Owner of Action Research as part of the SSAFE General Committee Meeting on May 1st 2025.
This presentation examines how human behavior drives many environmental problems and why traditional awareness campaigns often fail to produce lasting change. It introduces community-based social marketing (CBSM), a proven approach that applies psychological principles to remove barriers, boost motivation, and promote sustained behavior change in environmental programs.
📗 Special Offer for SSAFE Members!
Interested in diving deeper into Community-Based Social Marketing (CBSM)? Jennifer has generously extended an exclusive 50% discount on her book, Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing—just $27 (originally $54.95), with shipping and handling included. This offer is available through June 10, 2025. Jennifer has also assured us that your order information will remain completely private. 👉Click here to purchase
